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Privacy Policy


Thank you for visiting this Swisher web site. Your privacy is important to us. To better protect your privacy, we provide this Privacy Policy explaining our online information practices and how we collect, use and share personally identifiable information (that is, information such as your full name, email address, mailing address or telephone number) we obtain from and about individuals through this web site.

By using Swisher’s website it is implied that you agree to the terms of this Privacy Policy. In addition, please review our Terms of Use that governs the use of Swisher’s websites.

Swisher reserves the right to modify, alter or otherwise update this Privacy Policy at any time to reflect changes in the law, technology or industry initiatives. Your continued use of the Swisher websites following the posting of changes to these terms implies that you accept those changes.

Swisher Privacy Statement

Swisher will use any personal information collected from this website in accordance with the UK Data Protection Act 1998. Further details on the UK Data Protection Act can be found at the website for The Office of the Data Protection Commissioner [http://www.dataprotection.gov.uk]. Swisher has taken appropriate measures to keep secure and personal information given by user of this site.

The Information We Collect

1. Log Data: When you visit Swisher’s websites, in order to enhance your online experience, our web servers automatically collect anonymous information that describes how our visitors use and navigate our websites, and which includes the number and frequency of visitors to each web page and the length of their stays, as well as the anonymous information automatically sent to us by your web browser, such as browser type (e.g., Netscape, Internet Explorer), referrer data that identifies the web page visited prior and subsequent to visiting our websites, the type of operating system you are using, (e.g., Windows 95 or Mac OS), the domain name of your Internet service provider and IP addresses.

2. Personally identifiable information which users voluntarily provide: such as e-mail addresses and/or other contact details and information about your interests in and use of various products and services.

At certain parts of our Swisher websites, only persons who provide us with the requested personally identifiable information will be able to participate in the website's activities and offerings.

Swisher collects personally identifiable information only in order to create or enhance our relationship with you. Swisher will not disclose voluntarily provided details to third parties or use the information in any other way without prior consent. For all pages where personal data is collected, specific details on the use of this information will be provided.

How We Use the Information

Swisher will use your personal identifiable information in a manner that is consistent with this Privacy Policy and only for the purpose for which it is submitted, unless other uses are disclosed at the time of collection and you allow us to use your information in these other ways.

Swisher may use the information you provide about yourself to send you information on selected promotions, products, services and events tailored to your interests. For example, we may send you e-mail newsletters and website updates, we may fulfill your requests for our products and services, respond to your inquiries about our offerings, and to offer you other products or services that we believe may be of interest to you, or to participate in research surveys.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products or services.

Swisher may provide access to your personally identifiable information when legally required to do so, such as a court order, a subpoena or to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use (either intentionally or unintentionally) of our websites, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of Swisher’s websites or the public. In those instances, the information is provided only for that purpose.

We may employ other companies and individuals to perform functions on our behalf. For instance, we may use third parties to develop software applications and databases or to send communications on our behalf. Swisher employees, agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for Swisher.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

Finally, Swisher websites will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Collection of Information by Third-Party Sites and Sponsors

Some of our websites contain links to other websites whose information practices may be different from ours. Visitors should consult the other websites' privacy policies and practices, which may differ in some respects from this Policy, as we have no control over information that is submitted to, or collected by, these third parties.

Swisher’s websites may be linked to internet sites operated by other companies. Some of these third party sites may be co-branded with a Swisher logo, even though they are not operated or maintained by Swisher. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the website activity. Swisher has no control over the third-party's use of this information. Although we choose our business partners and advertisers carefully, Swisher is not responsible for the privacy practices of websites operated by third parties that are linked to our websites. Once you have left a Swisher site via such a link, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any personal identifiable information they collect from you (as our privacy policy does not cover any use of information that a third-party ad server may have collected from you).


To enhance your experience with our websites, some of our web pages may use "cookies." Cookies are small bits of information that the Swisher websites may place on the hard drive of your computer. We use cookies to understand site usage and to improve the content and offerings on our websites. For example, we may use cookies to personalize your experience at our web pages (e.g. to recognize you by name when you return to our site), save your password in password-protected areas. We also may use cookies to offer you products or services. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our websites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.

On occasion, Swisher may use cookies to relate your use of our websites to personal identifiable information you have submitted to us. For example, if you have asked us to send you information about our upcoming products or promotions, cookie information may allow us to limit the materials we send you to items we know you will find interesting, based on your prior online activities and preferences. However, if Swisher wishes to coordinate personal and cookie information in this manner, we will obtain your express prior consent (i.e., "opt in").

Most browsers are initially set up to accept cookies; however, you can reset your browser to refuse all cookies or indicate when a cookie is being sent. (Note: you will need to consult the help area of your browser application for instructions.) If you choose to disable your cookies setting or refuse to accept a cookie, you may not have access to certain features on Swisher’s websites, some parts of Swisher’s websites may not function properly or may be considerably slower.

Our Commitment to Security

Security for all personally identifiable information is extremely important to us. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Swisher cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

We have put in place reasonable administrative, technical, personnel, physical, electronic, and managerial procedures to safeguard and help prevent loss, theft and unauthorized use, access disclosure or modification, maintain data security, and correctly use the information we collect online. Swisher use reasonable methods to make sure that personal identifiable information is accurate, up-to-date and appropriately complete.

How You Can Access or Correct Information

You have the right to access your information that this Swisher site has collected about you online. If at any time after submitting your personal information to us you wish to review or amend the personal identifiable information regarding you which Swisher holds please contact us by email on: lida@swisher.co.uk

If at any time you would no longer like to receive information from us simply follow the "unsubscribe" directions at the end of any email, or other communication you receive or contact us at the address below.

We will process your changes as quickly as we can. Please be aware that your ability to opt out from receiving marketing and promotional material does not change our right to contact you regarding your use of our websites or changes to our Privacy Policy, Terms of Use, or other policy or terms that affect you or your use of our websites.

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

How to Contact Us

If you have any questions or concerns about the way Swisher collects, shares or uses your personal identifiable information or about this Privacy Policy you may contact us by email on: lida@swisher.co.uk or write to Swisher, 9 Churchill Court, Palmerston Road, Bournemouth BH1 4HN

Information provided by you via general e-mail inquiries to Swisher such as your e-mail address is used only to respond to your inquiries in the ordinary course of business, and is never shared with third parties.

Policy last updated on 21 April 2004

© 2004 Swisher
All rights reserved. Do not duplicate or redistribute in any form.

9 Churchill Court, 33 Palmerston Road, Bournemouth, Dorset, BH1 4HN.
Telephone: 01202 30 33 33     Fax: 01202 30 32 32
Franchising Information: franchise@swisher.co.uk
Service and Products Information: service@swisher.co.uk

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